Durex Connect, Application to Improve Intimacy Couple,. Jakarta: Durex makes Durex Connect, an application for Android-based gadgets that will help the couples so that they are not too obsessed with their gadgets.
Connect Durex concept is quite simple. First, the couple must download the application, and then perform the pairing on their mobile phones. When the couple were together, their phones will die. It is hoped both can focus on each other rather than on their phones.
"We understand that technology is important," said Durex Global Brand Equity, Ukonwa Ojo, "But we can not tolerate if the technology was brought up to bed."
Durex campaign also held to coincide with Earth Hour which falls on Saturday, March 28th, 2015 later. In Earth Hour, expected everyone around the world will turn off their electronic devices that are found to be important.
In this campaign, Durex encourages couples to take a break and enjoy each other without interference from gadgets or TV.
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